It has been the choice of shoe for Dustin Johnson, Collin Morikawa and Sergio Garcia when winning major championships and the next generation of the iconic footwear promises to be even better.

The Tour360 is heading into its 19^th year and adidas has completely redesigned its premium flagship footwear franchise from the inside out to introduce the Tour360 24.

“For Tour360 24, our objective was to take key learnings from nearly 20 years of Tour360 development to enhance the performance of the shoe from the inside out,” said Masun Denison, adidas Golf Global Footwear Director, Masun Denison, said.

“We wanted to capture that feeling of confidence that comes when someone puts their foot into the shoe for the first time and gets excited to head to the first tee. The shoe features the classic signature look, but golfers will notice a difference in the way this one feels the minute they put them on.”

Specifically, adidas focused on three key areas with the new Tour360 24:

FIT

The new Tour360 24 brings key technologies inside the shoe aimed at ensuring the footwear fits the right way. To offer golfers a better fit, adidas is introducing Insite 2.0 sockliner, which has been modified for Tour360 24. This insole features updated shaping in the arch and heel aimed at improving fit and stability.

Two-time major champion Collin Morikawa tests out the Tour360 24 shoes.

Adidas has also included an internal fit sleeve (Internal 360Wrap) on the sides of the tongue along with the new ‘torsion bridge’ in the midsole that when combined is intended to give a feeling of 360-degree support throughout the golf swing.

Tour360 24 is built on adidas’ performance last to help ensure fit consistency across other performance models in the range. Men’s models of Tour360 24 will be offered in both medium and wide widths while the women’s model will be offered in medium width only.

PERFORMANCE

The adidas team designed the new footwear specifically with performance in mind and includes a more rigid top plate and flexible bottom plate. This new TPU ‘torsion bridge’ is designed to improve stability across the mid and forefoot for where golfers need it most, especially as they load and unload power through the swing. It also sits lower to the ground to help conform to uneven lies and surfaces.

For the first time in golf, adidas is using Jet Boost in the heel, which fuses smaller, firmer energy capsules together to provide the ultimate blend of stability and comfort. By combining this technology with Lightstrike in the forefoot, the adidas team sought to provide the perfect balance of cushioning and stability throughout the swing.

Designed for optimal traction, the Thintech 7-spike TPU outsole features replaceable spikes where golfers need them most. Adidas also included flex grooves in the secondary traction, finished with high gloss to help reduce clogging in the footwear. adidas also placed a spike closer to the toe with an aim of allowing for better toe-off through the swing and improved power from the ground.

DURABILITY

Golfers find themselves in a variety of conditions as they play, so adidas included some key features to go along with the premium leather and microfiber materials to help the shoes last longer.

The shoes feature a ‘T-Shape’ suede microfiber heel, which is a new three-piece construction combining a soft, anti-abrasive sandwiched textile that runs from the centre heel to the half collar to help reduce wear and tear over time while enhancing overall comfort.

The Tour360 24 has a premium, soft, waterproof leather upper that is designed for long-term durability and protection in wet conditions.

As part of the Tour360 24 range, adidas is introducing a new BOA model for men and women to provide another option for improved fit and performance. Hidden within the upper of the footwear, adidas collaborated with the BOA Technology team to create a shell pattern fit system that works in conjunction with the lining of the leather upper to enhance overall fit and function. Featuring the micro-adjustable Li2 dial, the system sits underneath a zipper shroud in the upper for a premium and clean aesthetic.

Wrapping around the midfoot, golfers can feel even more locked-in as the BOA Li2 dial provides a customised fit.

The new Tour360 24 be available in a variety of colorways in laced and BOA versions for both men and women, along with a junior model inspired by the footwear, from February 29 www.adidas.com, the adidas app and select retailers worldwide.